# For marketers

> The story, the voice, logos and agent media for every campaign.

## Start here

1. **Read the story.** The mark is a D and a C, and a 0 and a 1; black and white hold every colour and each agent is one of them. [The story](/design/story) explains why Crew OS is ink and Max is orange.
2. **Write like the crew.** The product speaks to *you*; a Digital Worker speaks as *I*; the company says *we* only on the site. See [Voice & copy](/design/content).
3. **Show the agents.** Every agent has one colour and a video face; always show its name beside it. See [Agents](/design/brand/agents).

## Your toolkit

- [Logo pack](/design/brand/logos#files): lockups, mark and icons in black and white (.zip).
- [Agent media](/design/brand/agents): video loops, posters and portraits (.zip).
- [Illustrations and Lottie animations](/design/brand/assets).
- [Marketing sections](/design/components?group=Marketing): the landing page's real sections, live.
- [Brand kit](/design/resources#downloads): logos, agents, illustrations, tokens and the rules in one zip.

## Rules for campaigns

- Headlines and CTAs in Title Case; triads work ("Automate. Simplify. Thrive").
- Buttons start with a verb and name the outcome: "Build my Digital Worker".
- The mark is black or white, never tinted, never stretched.
- One agent, one colour. The crew as a whole is ink, or its colours side by side.
- No decorative emoji. Use real typography: … — ’ ·