Design
llms.txt

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For marketers

The story, the voice, logos and agent media for every campaign.

Start here#

  1. Read the story. The mark is a D and a C, and a 0 and a 1; black and white hold every colour and each agent is one of them. The story explains why Crew OS is ink and Max is orange.
  2. Write like the crew. The product speaks to you; a Digital Worker speaks as I; the company says we only on the site. See Voice & copy.
  3. Show the agents. Every agent has one colour and a video face; always show its name beside it. See Agents.

Your toolkit#

Rules for campaigns#

  • Headlines and CTAs in Title Case; triads work ("Automate. Simplify. Thrive").
  • Buttons start with a verb and name the outcome: "Build my Digital Worker".
  • The mark is black or white, never tinted, never stretched.
  • One agent, one colour. The crew as a whole is ink, or its colours side by side.
  • No decorative emoji. Use real typography: … — ’ ·